Banking customers have a new baseline expectation in the post-pandemic era: Their banking partners must provide innovative, convenient and personalized interaction for services, products and engagement. Latin American banks recognize there is no escaping this demand; in response, Banco do Brasil, a 215-year-old Brazilian bank, embarked on a customer experience-led digital transformation with HCLTech in 2023.

HFS Research has released an in-depth case study highlighting HCLTech’s support for Banco do Brasil in redefining the customer experience value chain and transforming it end-to-end. This publication also underscores the new value unlocked for financial services firms through our synergistic collaboration with Salesforce. HCLTech has created a hybrid target state that allowed the bank to keep using its legacy system but married it to modern cloud solutions through integration with Salesforce CRM.

Read the comprehensive report prepared by HFS Research, which showcases the remarkable strategies, technologies and best practices implemented throughout this transformative endeavor. Gain valuable insights into the successful partnership that has resulted in unprecedented business outcomes.

Download the full report to learn more.